MagicLash: the Italian DIY semi-permanent eyelash brand
Innovation, quality and passion to help every woman enhance her gaze.
About Us
Mission
Vision
MagicLash was founded in 2023 by its visionary founder, Sandra Louise Maggio, with the aim of innovating the DIY semi-permanent eyelash sector.
In 2026, the company opened its headquarters in Rome, solidifying a growth path based on innovation, research, and the simplification of professional techniques.
Operating in the beauty sector, MagicLash develops products and solutions designed to offer professional results in a simple, fast, and accessible way, allowing every woman to enhance her look directly at home.
Today, the brand stands out for its continuous attention to quality, innovation, and customer experience, with the ambition of establishing itself as a benchmark in the international DIY eyelash extension landscape.
To help every woman feel confident, beautiful, and flawless in minutes.
At MagicLash, we believe that every woman should feel confident, beautiful, and flawless every day, without having to rely on salon appointments or complicated routines.
Our mission is to revolutionize the world of DIY lash extensions by creating innovative products that are easy to apply and deliver professional results, designed to fit the real lives of modern women.
We want to make semi-permanent lashes accessible to all, combining glamour, simplicity, comfort, and premium quality in a new, fast, practical, and sophisticated beauty experience.
Our vision is to become the international benchmark in the world of DIY eyelash extensions, creating a new generation of simpler, smarter, and more accessible beauty routines.
We envision a future where every woman can achieve a professional look directly at home, completely autonomously, without sacrificing quality, elegance, and attention to detail.
MagicLash wants to build much more than just a beauty brand: a community of women who share passion, style, confidence, and the freedom to express themselves through their gaze.
