sandra louise maggio - Lash expert and Founder of MagicLash®

My journey

" I am Sandra Louise Maggio, an entrepreneur, trainer, and beauty professional specializing in the world of eyelash extensions.

My professional journey began during one of the most important periods for the development of the lash industry in Italy. I was among the first Italian lash makers to believe in the potential of this market, actively contributing to its growth, professionalization, and the dissemination of new techniques and working methodologies.

Throughout my career, I have worked as a professional lash maker, building solid technical experience and developing a deep understanding of the needs of clients and professionals in the sector. This experience has allowed me to comprehend not only the technical aspects of the treatment but also market evolutions and the new demands of consumers.

Subsequently, I founded my salons and embarked on an important journey as a professional trainer. Over the years, I have trained thousands of lash makers from all over Italy and abroad, contributing to the professional growth of numerous operators who now work successfully in the beauty industry. Through courses, masterclasses, and specialization programs, I have imparted technical skills, high-quality standards, and an entrepreneurial vision oriented toward excellence. "

SANDRA LOUISE MAY

Gaze professional

« In parallel with my training activities, I have collaborated with some of the most important international eyelash extension manufacturing companies, participating in the development and refinement of increasingly high-performance materials, fibers, and technologies. Thanks to daily interaction with thousands of professionals and extensive field experience, I have contributed to the evolution of products for the professional market, collaborating on the search for innovative solutions capable of improving quality, comfort, and results.

This experience allowed me to gain in-depth knowledge of production processes and the most advanced technologies in the global lash industry, acquiring a complete view of the entire supply chain: from product design to final use by professionals and consumers.

Throughout my career, I have also participated in numerous national and international competitions dedicated to the world of eyelash extensions, achieving significant professional recognition that has helped solidify my reputation in the sector.

Thanks to my experience and achievements, I have been selected as a judge in various national and international lash competitions, evaluating the work of professionals from different countries and engaging with the highest technical standards in the industry.

After years spent as a professional, trainer, product development consultant, and international judge, I gained a clear understanding: the world of traditional eyelash extensions, despite being in high demand, still had significant limitations related to application times, high costs, frequent appointments, and reliance on specialized operators. »

MY VISION

This is how MagicLash was born.

"From this observation, my vision was born: to make professional results accessible to an increasing number of people, without compromising on quality.

MagicLash represents the culmination of my entire professional journey over the years. It's an innovative brand that integrates the best technologies, knowledge, and expertise gained in the lash industry to create a new beauty experience: simple, fast, accessible, and highly effective.

Through the development of the PSP™️ (Pick · Stick · Press) method, MagicLash has introduced a new approach to semi-permanent eyelashes, allowing even those without professional skills to achieve a salon-like result in just a few minutes.

Today, MagicLash is positioned as an innovative project with high development potential, capable of meeting the needs of both the consumer market and retailers and professionals, creating new opportunities within a rapidly growing category.

My mission is to simplify beauty without diminishing its value.

I believe in innovation that not only improves products but also transforms how people experience beauty, offering greater freedom, autonomy, and flexibility.

MagicLash is the result of over a decade of experience, training thousands of professionals, international collaborations, continuous research, and a passion for innovation.

It's not just an eyelash brand.
It's a new vision of beauty."